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Company:  PACE

PACE FUSION 3D

DIRECTOR OF MARKETING

Industry:  Entertainment 

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WHO

IS

PACE

3D

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THE

TASK

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PACE is the global creative partnership most known for their contribution in revolutionizing the entertainment experience through FUSION 3D - the proprietary method of stereoscopic production developed with award winning director James Cameron. Leading the industry, PACE provided audiences with the Ultimate Experience, blurring the lines between reality and Fusion 3D. Credits include: AVATAR, NBA All Star Game, U23D.

By the end of my tenure, the PACE name was synonymous with 3D and had achieved top positioning as the leading brand in 3D technology and production. The PACE and FUSION brands and its key employees had become spokespersons for the merging industry providing content for summit conferences, editorial pieces and advertising materials.

Role + Accomplishments:  

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  • Sole strategist responsible for the development and successful positioning of the PACE brand within the fiercely competitive top tier, multi million dollar entertainment (motion picture and television) industry.

  • Key strategist and creative behind the "Entertainment Has Changed", "Revolutionize The Experience" and "World Tour" campaigns. 

  • Developed strategy and presentations for key industry alliances with Disney and Sony

  • Created, implemented and maintained continuity of corporate branding across a variety of platforms including website, print, press releases, speaking engagements, conference trade shows and editorial features.

  • Crafted corporate identity statements including key messaging, corporate boilerplates and content for all marketing efforts.

  • Worked with top ranked industry summits to develop goal oriented speaking engagements that featured key PACE representatives as well as other high level industry professionals from establishments such as the Directors Guild of America, The American Society of Cinematographers and ESPN.

  • Designed and oversaw the distribution of strategic collateral pieces leveraging the "Entertainment Has Changed" campaign to generate interest and secure project collaboration with high level directors, cinematographers and industry giants such as Disney, ESPN and National Geographic.

  • Oversaw the successful utilization of a public relations firm and all aspects related to PR efforts - including drafting high priority editorial pieces in a variety of publications both in print and online environments including Variety, Hollywood Reporter, ICG Magazine, Fortune Magazine and Marketsaw. 

  • Directly responsible for enhancing the brand image and exposure through the strategic design and execution of the highly innovative PACE corporate website - a site known for its premium user experience and state-of-the-art backend CMS that allows for seamless updates and modifications. 

  • Secured on-site showcases of the Fusion Workflow System including camera systems and mobile units at premier events to garner interest and develop relationships with the digital 2D and 3D community. 

  • Directly responsible for securing premier sponsorship alliances with top tier trade summits at no financial cost to the company. 

  • Led the first foray into "Advertising's role within the world of 3D production and its ability to impact the consumer experience" during a premier motion picture summit which featured James Cameron as the keynote speaker.

ACHIEVED

FEATURED WORK

DEVELOP A BRAND IDENTITY AND CORPORATE IMAGE THAT SHOWCASES THE COMPANY'S BENCHMARK ACCOMPLISHMENTS IN BOTH THE 2D AND 3D ARENAS WHILE POSITIONING THE BRAND AS THE "THOUGHT LEADER" IN TECHNOLOGY AND ON-SET PRODUCTION WORKFLOWS.

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THE

TASK

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