Company: Grey Worldwide San Francisco
SENIOR ACCOUNT EXECUTIVE
Industry: Enterprise B2B
As one of over four hundred offices within the Grey Global Group umbrella, Grey San Fracisco has earned their position as a top tier global advertising agency servicing high end clientele. From traditional print to digital marketing to media buying packaging - Grey San Francisco provided full service end to end creative marketing solutions.
MANAGE THE AGENCY TO CLIENT AND INTERNAL CREATIVE/PRODUCTION DEPARTMENT RELATIONSIPS TO ENSURE MULTI-MILLION DOLLAR CLIENT ADVERTISING AND MARKETING OBJECTIVES WERE ACCOMPLISHED ON-TIME AND WITHIN BUDGET.
By the end of my tenure, Nokia saw the successful launch of three iconic product campaigns under their multi-million dollar budget which included print, online and out of home in prestigious outlets such as NYC Times Square.
Participated in global market research focus groups to provide Nokia Global with the strategic branding and advertising insight for upcoming campaigns.
Managed the client to Ad Agency relationship for top tier brands NOKIA, TELEFLORA and MERVYNS.
Key participant in new business development strategies and presentations.
Managed the creative relationship between art directors and copywriters to oversee the development and implementation of creative for a variety of marketing platforms including print, online and out-of-home.
Hosted weekly client meeting to review current and prospective projects including budgets, trameframes, creative and market analysis.
Managed the multi-million dollar financial marketing accounting budgets for print, online and out-of-home which comprised of creative, account and media fees.
Provided competitive industry market reports for the consumer and b2b cell phone and enterprise technology sectors to deliver proactive recommendations designed to increase market share and meet client objectives.
Managed the daily workflow between the production, creative and media teams to ensure creative materials met brand standards and exceed client expectations through on-time delivery and within budget.
Analyzed online campaign and web traffic statistics to ensure optimal success rates amongst campaign efforts.