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AGENCY + CLIENT SIDE + SECRET WEAPON
FOR MOST COUPLES, THE PROCESS OF BECOMING PARENTS IS FUN. FOR OTHERS, IT'S A $100,000 HURDLE.
When two friends lost the "easy" way of becoming parents, I did what I know best, I created a campaign.
Mixing empathy and humor the campaign was designed to deliver a "laughable" shock that kept the movement going.
Together, we made a difference.
DIRECTOR OF MARKETING
IN A BILLION DOLLAR BABY INDUSTRY, WHO'S TAKING CARE OF THE NEW MOM?
It began as the perfect baby shower gift. Now NUMAPAK is positioned to become the most requested "must-have" item on expecting parent's baby registry, worldwide.
The fitness mindset isn't for everyone and for those that choose to go the "extra mile" to live an active and clean lifestyle - well, sometimes they need new friends. Like-minded friends.
We created a campaign to find those friends and with it increase gym membership and brand loyalty.
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