AGENCY + CLIENT SIDE + SECRET WEAPON
From zero to sixty in no time at all.
As BMW's Agency of Record for the Western Region, we wasted no time at all in expanding our scope of work to include national campaigns such as the television spot to launch the all-new 3Series convertible.
When two friends lost the "easy" way of becoming parents, I did what I know best, I created a campaign.
Mixing empathy and humor the campaign was designed to deliver a "laughable" shock that kept the movement going.
Together, we made a difference.
FOR MOST COUPLES, THE PROCESS OF BECOMING PARENTS IS FUN. FOR OTHERS, IT'S A $100,000 HURDLE.
“This was a brand that was leading the pack. They had all the best contracts. James Cameron utilized their technology on AVATAR and yet their competitors were receiving the credit. When I was done,
it had become a brand even Forbes Magazine cared about. ”
IN A BILLION DOLLAR BABY INDUSTRY, WHO'S TAKING CARE OF THE NEW MOM?
It began as the perfect baby shower gift. Now NUMAPAK is positioned to become the most requested "must-have" item on expecting parent's baby registry, worldwide.
A SASH BESIDES
If you're not Miss America or graduating from a university - who needs a sash? This was the question posed. Think big and you'll begin to touch the surface of the opportunities on their horizon.
The fitness mindset isn't for everyone and for those that choose to go the "extra mile" to live an active and clean lifestyle - well, sometimes they need new friends. Like-minded friends.
We created a campaign to find those friends and with it increase gym membership and brand loyalty.
“FINALLY CONTENT WITH A PLAN."
“GAME CHANGING CONTENT THAT WILL PULL THE AUDIENCE IN."
“CONTENT THAT CAN EXIST ON TODAY'S DISTRIBUTION PLATFORM YET IT'S PRIMED FOR RAPID EXPANSION INTO THE EMERGING AR & VR SPACE."
“CORD CUTTERS' DREAM CONTENT."