Company:  Grey Worldwide Los Angeles

BMW

SENIOR ACCOUNT EXECUTIVE

Industry:  Automotive

WHO

IS

GREY

LA

THE

TASK

As one of over four hundred offices within the Grey Global Group umbrella, Grey Los Angeles has earned their position as a top tier global advertising agency servicing high end clientele. From traditional print to digital marketing to media buying packaging - Grey Los Angeles provided full service end to end creative marketing solutions. 

MANAGE THE AGENCY TO CLIENT AND INTERNAL CREATIVE/PRODUCTION DEPARTMENT RELATIONSHIPS TO ENSURE THE MULTI-MILLION DOLLAR CLIENT'S ADVERTISING AND MARKETING OBJECTIVES WERE ACCOMPLISHED ON-TIME AND WITHIN BUDGET FOR BMW NORTH AMERICA NATIONAL AND REGIONAL MARKETS.

By the end of my tenure, BMW North America successfully launched the all new 3Series Convertible campaign including print, out-of-home, online and television spots in National and Regional markets. Over twenty online banner campaigns were initiated, analyzed and rotated for optimal effectiveness to direct traffic to the ever changing CPO inventory. In-store promotional pieces delivered awareness of the zero cost maintenance program and BMW's new Holiday campaign hit national television, 

ACHIEVED

STRATEGY IN CREATIVE FORM

THE

ISSUE

MANAGE THE AGENCY TO CLIENT AND INTERNAL CREATIVE/PRODUCTION DEPARTMENT RELATIONSHIPS TO ENSURE THE MULTI-MILLION DOLLAR CLIENT'S ADVERTISING AND MARKETING OBJECTIVES WERE ACCOMPLISHED ON-TIME AND WITHIN BUDGET FOR BMW NORTH AMERICA NATIONAL AND REGIONAL MARKETS.

© 2020 by GoSheridan

Brand Strategy. Content Creator.