AN EXTRAORDINARY LIFE
THE
BRAND
Think Steve Jobs meets Sheldon Cooper meets Kelly Ripa. I think big, I analyze everything, and people like what I have to say. I've sat at the tables within top tier ad agencies. I have had a seat at the table with Entertainment giants. I've been in the corner coffee shop planning with "shop small" businesses. I've sat across from VC funded startups with $5Million to $110Million in funding asking me what to do next. I've even joined the world of entrepreneurs and show creator all thanks to strategic connections. Bottom line, I create strategies people get excited about.
THE CONNECTION TO A LIFESTYLE.
#LIVING MY BEST LIFE.
LEVERAGE CONSUMER MOTIVATION
The mantra "Living My Best Life" fuels the mindset of today's individual.
It dictates how they approach travel and it even drives their willingness to "go above and beyond" their typical lifestyle just to attain the confidence & affirmation that they are living their best life.
The PASEA experience is the epitome of living your best life.
The #livingyourbestlife campaign will
THE
MESSAGE
The Pasea Resort and Spa. Welcome to an extraordinary life. From the moment you step inside this ultra-chic, boutique-inspired hotel - whether it's for food, drinks or a room - you are surrounded by an extraordinary life.
It doesn't matter if that's your daily lifestyle or simply a lifestyle that's yours for just the night, the ambiance and experiences of the Pasea Hotel and Spa will forever define your life as an extraordinary one. You were here.
#anextraordinarylife #livingmybestlife #everymomentcounts
DELIVERING A LIFESTYLE THEY WANT TO OWN
FOCUS ON EXPERIENCES
Airbnb has redefined the hospitality industry not just through their cost-effective options but through the "experiences" they provide via the homestay and its surroundings. Individuals can now book experiences via their website to elevate their trip.
To compete, hotels must go above and beyond to highlight optional experiences as well. Featured vignettes via the website and social media campaigns must speak to the variety of activities one could enjoy while staying at the hotel. Even if the guest has no interest in participating, doing so will strengthen the brand image. In a consumer's mind, it's always better to have the option.
THE
REACH
MESSAGING WHERE IT MATTERS
The Pasea Resort and Spa. Welcome to an extraordinary life. From the moment you step inside this ultra-chic, boutique-inspired hotel - whether it's for food, drinks or a room - you're surrounded by an extraordinary life.
It doesn't matter if that's your daily lifestyle or simply a lifestyle that's yours for just a night, the ambiance and experiences of the Pasea Hotel and Spa will forever define your life as an extraordinary one. You were here.
SOCIAL
MEDIA
1. Dog Friendly Ambassadors.
The Pasea isn't just dog friendly, they're dog ambassadors. National Puppy Day is in March, National Dog Day in August - release viral videos /images to coincide. Propose news segment to local media.
2. Extend Reach With @
This is a gorgeous photo. Worthy of a Bridal Magazine social shoutout, if not an actual feature. A simple posting on Pasea's Twitter account calling out the major bridal magazines could lead to a larger reach at no cost. "@bridalmagazine how's this for a breathtaking moment." Or "@priyankachopra how did we do?" to reach her 44million followers that might be looking to create their own culturally infused wedding.
3. Acquire Strategic Followers
Pasea's Instagram has a following of over 15K however it does not appear to have any strategic followers that would provide awareness and promotional value to the brand. i.e. Conde Naste, Travel+Leisure, Bridal Magazine, AAA Westways, etc.
