AN EXTRAORDINARY LIFE
THE
BRAND
The Pasea Resort and Spa. Welcome to an extraordinary life. From the moment you step inside this ultra-chic, boutique-inspired hotel - whether it's for food, drinks or a room - you are surrounded by an extraordinary life.
It doesn't matter if this is your daily lifestyle or simply a lifestyle that's yours for just the night, the ambiance and experiences at the Pasea Hotel and Spa will forever define your life as an extraordinary one. You were here.
#anextraordinarylife #livingmybestlife #everymomentcounts
THE CONNECTION TO A LIFESTYLE,
THEY WANT TO OWN.
#LIVING MY BEST LIFE.
The mantra "Living My Best Life" fuels the mindset of today's individual.
It dictates how they approach travel and it even drives their willingness to "go above and beyond" their typical lifestyle just to attain the confidence & affirmation that they are living their best life.
The PASEA experience is the epitome of living your best life.
The #livingyourbestlife campaign will prove it.
FOCUS ON EXPERIENCES
Airbnb has redefined the hospitality industry not just through their cost-effective options but through the "experiences" found via the homestay and its surroundings. Individuals can now book experiences via their website to elevate their trip.
To compete, hotels must go above and beyond to focus on the experiences as well. Featured vignettes via the website and social media campaigns must speak to the variety of activities one could enjoy while staying at the hotel. Even if the guest has no interest in participating, it strengthens the brand image. In a consumer's mind, it's always better to have the option.
SOCIAL
1. Dog Friendly Ambassadors.
The Pasea isn't just dog friendly, they're dog ambassadors. National Puppy Day is in March, National Dog Day in August - release viral videos /images to coincide. Propose news segment to local media.
2. Extend Reach With Twitter
This is a gorgeous photo. Worthy of a Bridal Magazine social shoutout, if not an actual feature. A simple posting on Pasea's Twitter account calling out the major bridal magazines could lead to a larger reach at no cost. "@bridalmagazine how's this for breathtaking moment." Or "@priyankachopra how did we do?" to reach her 44million followers that might be looking to create their own culturally infused wedding.
3. Strategic Followers
Pasea's Instagram has a following of over 15K however it does not appear to have any strategic followers that would provide awareness and promotional value to the brand. i.e. Conde Naste, Travel+Leisure, Bridal Magazine, AAA Westways, etc.
