FOR MOST COUPLES, THE PROCESS OF BECOMING PARENTS IS FUN. FOR OTHERS, IT'S A $100,000 HURDLE.
When two friends lost the "easy" way of becoming parents, I did what I know best, I created a campaign.
Mixing empathy and humor the campaign was designed to deliver a "laughable" shock that kept the movement going.
Together, we made a difference.
#MAKEABABYWITHUS
social media campaign
The best thing to come out of the entire campaign (sans baby) may just be the hashtag #makeababywithus which had social media users tagging multiple friends in a single post with only the hashtag #makeababywithus.
The campaign encouraged social media users to tag people they would love to make a baby with - from friends to co-workers to celebrities — in a humorous, fun-loving effort to drive traffic and awareness around the crowdfunding campaign to help the couple make a baby, the roundabout way.
#theroundaboutway #makeababywithus